MathiasCavanaugh.com

Every day I get new followers on Twitter.  I do follow back most (>50%), but I don’t follow back many for various reasons.  Here are the 10 most likely reasons you didn’t get a follow back.

10. You’re a political hack who likes to spout off your ignorant, unresearched, unfounded thoughts on a regular basis.  Note: I’m not on Twitter to listen to such things.
9. You’re obviously just collecting Twitter followers as some sort of meaningless trophy to boost your ego (I.e. you follow 100K people and have 100K followers)
8. A look at your recent history shows you only talk about yourself, don’t RT, or converse with others.
7. Your tweets or profile make it clear you think that Christians are evil, brainwashed people.
6. You tweet 300x an hour, 20 hours a day.
5. The only thing you tweet about is SEO.
4. Your twitter icon is essentially porn.
3. Not only did you follow me, but you immediately sent me a DM making sure I know it and asking when I am going to “return the favor”.
2. Every tweet you make is “Buy my [book/product]”
1. NOTHING you say interests me.

Face it. There are certain authors that are THOSE kind of authors. The question is, are you one of THOSE kinds of authors.

In case you are wonder what I mean when I say THOSE kind of authors are, I’ll explain. THOSE kind of authors are authors who fawn over every kind bit of praise they get. They blog, tweet, and facebook every glowing “5 Star Review”. But THOSE kind of authors also do something else. They feel the need to attack anyone who doesn’t like their work, even if it is a legitimate opinion. Just like they blog, tweet, and facebook with pride about how much people loved what they wrote, THOSE kinds of authors also blog, tweet, and facebook attacks on people who don’t like their work and dare to not give it glowing praise.

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I spent some time in advertising.  I also have spent a lot of time selling my own products.  Over the course of those many years I have learned one thing, brute force publicity rarely works.

What do I mean by “brute force publicity”?  Simple.  I mean beating your potential clients over the head repeatedly with your message to the point where it becomes annoying.

Yes, it is true that one of the rules of selling is to ingrain your message in the heads of potential customers.  But, doing so to the point where they tune you out is bad. Read more…