MathiasCavanaugh.com

Selling books is just like selling any other product.  First you have to have something to sell.  Then, you have to convince people to buy it.

One way to convince people to buy your book, or any product for that matter, is to establish trust with your potential readers.  Trust is valuable.  It is so valuable, that it should be guarded as though it were the most precious thing in the world.  Give your potential readers a reason to distrust you, and you may find it hard to ever sell another book.  Or, at least sell enough books to make writing worth your time.

There are some really quick ways to loose trust.  But, in our zest to sell our product, we might not even realize that we are doing them.  That is dangerous.  So let’s look at some of the ways we lose our reader’s trust, shall we?

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