MathiasCavanaugh.com

A friend of mine, who adores my current WIP (Under the Darkened Moon) asked me, “So, when are you publishing?”

I don’t know, I said, probably once I find an agent and they find me a publisher.
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True success endures long after the initial hype and flurry of desire has ended. There are so many tricks to getting on best seller lists for a few weeks that writers and their publishers pull off. But, let’s face facts. Most of the books that make these lists are going to be long forgotten in only a few, short years.

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“Have you read this yet?” emails a friend of mine seeking an opinion on a book he was considering reading. The message contains a link to a fantasy book (self-published) on Amazon. I follow the link and, within five minutes, decide that the book probably won’t be going on my reading list any time soon.

The reason? All the reviews, save one, were nothing but hype. Lots of OMGs (often with lots of trailing exclamation points). Lots of people proclaiming the book as the “best” thing they’ve read in years. But no real reviews of the book. It was just post after post of nebulous praise. I bet the author called in every favor from every friend she had to accomplish this task. At least, that’s the way it seems. After all, if the book is so good, the “best” thing in years, why did it have to be self-published?  Not saying it isn’t good, and not that publishers don’t make mistakes and pass on good books, just saying that it is not likely to be the “best” book writen in years. Read more…