MathiasCavanaugh.com

Face it. There are certain authors that are THOSE kind of authors. The question is, are you one of THOSE kinds of authors.

In case you are wonder what I mean when I say THOSE kind of authors are, I’ll explain. THOSE kind of authors are authors who fawn over every kind bit of praise they get. They blog, tweet, and facebook every glowing “5 Star Review”. But THOSE kind of authors also do something else. They feel the need to attack anyone who doesn’t like their work, even if it is a legitimate opinion. Just like they blog, tweet, and facebook with pride about how much people loved what they wrote, THOSE kinds of authors also blog, tweet, and facebook attacks on people who don’t like their work and dare to not give it glowing praise.

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I spent some time in advertising.  I also have spent a lot of time selling my own products.  Over the course of those many years I have learned one thing, brute force publicity rarely works.

What do I mean by “brute force publicity”?  Simple.  I mean beating your potential clients over the head repeatedly with your message to the point where it becomes annoying.

Yes, it is true that one of the rules of selling is to ingrain your message in the heads of potential customers.  But, doing so to the point where they tune you out is bad. Read more…