MathiasCavanaugh.com

There are just some things I simply don’t believe.  For example, someone with 100,000 followers, but who only follows 1,000 people him/her self, on Twitter chooses to follow me.  Ok, I really would like to think I am that interesting.  Really, I would.  Maybe I am.  But I’ve been to this rodeo enough to know how it is going to play out. Read more…

I spent some time in advertising.  I also have spent a lot of time selling my own products.  Over the course of those many years I have learned one thing, brute force publicity rarely works.

What do I mean by “brute force publicity”?  Simple.  I mean beating your potential clients over the head repeatedly with your message to the point where it becomes annoying.

Yes, it is true that one of the rules of selling is to ingrain your message in the heads of potential customers.  But, doing so to the point where they tune you out is bad. Read more…

Ah, yes, Twitter.  140 characters to say whatever it is that is on your mind.  But are you guilty of any of these five major Twitter fails?  Maybe it is time to rethink your life.

1. Demanding someone follow you in order for you to follow them.

Really?  You have so little that is interesting to say that you have to bribe people to follow you?  Shame.

2. Following someone, waiting for them to follow you, and then unfollowing them.

Can’t drum up followers any other way huh? Read more…